🪦 Dead

OpenAI GPT Store

Feature removed · Low Adoption · shut down March 1, 2025

Born
Died
Lifespan
1y 1m
Cause of death
Low Adoption
Killed by
OpenAI
Type
Service

OpenAI's marketplace for custom GPTs, launched as the 'App Store moment' for AI. Revenue sharing never materialized, discovery was broken, and most GPTs saw near-zero usage while OpenAI let the store drift down its priority list and focused on API and enterprise products. The GPTs it was built to sell are themselves scheduled for retirement on December 11, 2026.

Collateral damage: Creators who built and marketed custom GPTs saw their work become undiscoverable. Revenue sharing never materialized.
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Questions about OpenAI GPT Store

Is OpenAI GPT Store dead?

Yes. OpenAI GPT Store was shut down on March 1, 2025, 1 year, 1 month after its launch on January 10, 2024. The cause of death was low adoption; it was killed by OpenAI. Classification: feature removed. Details and the source are above.

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