🪦 Dead
OpenAI GPT Store
Feature removed · Low Adoption · shut down March 1, 2025
- Born
- Died
- Lifespan
- 1y 1m
- Cause of death
- Low Adoption
- Killed by
- OpenAI
- Type
- Service
OpenAI's marketplace for custom GPTs, launched as the 'App Store moment' for AI. Revenue sharing never materialized, discovery was broken, and most GPTs saw near-zero usage. Quietly deprioritized as OpenAI focused on API and enterprise products.
Collateral damage: Creators who built and marketed custom GPTs saw their work become undiscoverable. Revenue sharing never materialized.